Why Aventura Mall in Miami Thrives and Its Formula for Success

The view from the top of the slide tower, 93 feet up, is daunting. Seven stories tickle the sky. The courtyard below looks small. But you settle onto a scratchy wool mat and propel yourself forward, plunging to the ground.
Exhilaration! But this isn’t a theme park. We’re at a mall. Aventura Mall is 41 years old, but has discovered something that sets it apart from other shopping centers. It wants to entertain you.

Read Miami Herald article here.